So, you’re considering using the Dustless Blasting® Premium Online Presence™ to help market your blasting business. It's a great way to attract customers and start your business with a bang! But first, you might have some questions.
Let's address those as we take a detailed look at the Premium Online Presence™.
The vast majority of consumers — 97% to be exact — go online to find a local service. If you want them to choose your company, you need to be on the web. That’s why we offer you a customized website that’s full of information, pictures, and videos.
We add your business name, contact information, and even your logo if you have one. Here is an example of how your website will look.
What does “custom business domain” mean?
This simply means you get to pick your URL, provided it’s available. For example, if your company is called Bob’s Blasting of Ohio, you might choose bobsblasting.com.
With that, you can create up to 5 email addresses. You might have firstname.lastname@example.org, email@example.com, and firstname.lastname@example.org.
What is web hosting?
Web hosting is kind of like paying rent to be on the Internet. Three years of web hosting is included in your package. When that time is up, don’t worry, you won’t have to pay $9,000 again! It only costs $400 to renew your hosting for another three years.
Showing examples of your work makes a great impression on potential customers. Just visit this page from your computer or mobile device, and you can upload as many pictures as you want.
We’re always happy to make simple changes for you at any time in the future — like your business name or location. If you want to make more complex changes, we’ll give you access to the back end of your site. Our websites are built in Wordpress, so it’s best to be familiar with that platform. There is one caveat once you have backend access to your website: if you break anything, you are the one responsible for fixing it.
What is SSL Security?
When your site is secured with SSL, a lock icon will appear in the toolbar and your site’s ranking in Google will be improved.
Social media is a great way to be found by potential customers in your community, and we will set up multiple profiles to get your name out there.
What are automated Social Media Posts?
Not only will we set up social media accounts for you, but we’ll post for you too! Here is an example of the kind of posts you’ll get. Once a week for a whole year, you’ll see a post like this appear on your Facebook and Instagram.
Can I post too?
Of course you will have access to your social media profiles as well, so you can share as much as you want. We recommend posting things like before and after pictures of your work, videos of you blasting, or any specials you might be running. This will keep your accounts active and engaged with your followers.
Remember where you could add images to your website? Simply send us your pictures, and we can create before and after images to share on your social media as well.
If you prefer to do it yourself, there are also free apps available to create before and afters, such as “Layout From Instagram.” Apple | Android
Advertising is a crucial part of getting customers, and we try to make that as easy as possible.
What is a Google My Business Profile?
Have you ever searched for a business, and seen this special section on the sidebar?
In this example, I was searching for a local painting company. Their location, hours, ratings, and phone number all come up without even having to visit their website. That’s a Google My Business profile, and we’ll set one up for your company too.
What is the difference between that and a Google Ad?
A Google Ad looks like a regular search result, but it shows up at the very top. In this example, let’s pretend I need to hire a lawn mowing service, so I type in in “lawn mowing near me.”
See how Google already knew I was in Houston, without having to type it in? We'll create ads that similarly target people in your area who need blasting services.
What other kind of ads do I get?
We’ll also run targeted video ads on Facebook and Instagram, to make nearby people aware of your services and help them contact you.
Will I get charged for these ads?
Don’t worry, your initial advertising period is built into the cost of the Premium Online Presence and you won’t get charged anything extra.
How long does the initial advertising period last?
You can choose for your initial advertising to run for 1, 2, or 3 months.
No matter which option you choose, your cost will stay the same, as does the amount we invest in your advertising.
Here is an example: imagine you are sending out 10,000 flyers to your potential customers. You could send all 10,000 out on the first day. Or, you could mail them out neighborhood by neighborhood, over a period of several weeks. At the end, you've still reached the same amount of people, it just took different amounts of time. This is the same concept.
Can I continue advertising after the initial period?
Of course! We have several advertising renewal packages available. You can see them on this page.
What does it mean to be a Preferred Contractor?
With the Premium Online Presence™, you become a Preferred Contractor. When someone calls us asking for blasting service in their area, we refer them to the closest Preferred Contractor — that could be you!
Who can use Dustless Blasting® Marketing Services™?
The Online Presence packages (including the Premium Online Presence™) are only available to owners of new, mobile machines. Those who own standalone blast pots, or who have purchased our equipment secondhand, are ineligible.
However, anyone can purchase printed materials from our online store!
When can I purchase the Dustless Blasting® Marketing Services™?
You can purchase the Online Presence packages up to one year after your equipment purchase.
However, there is no time limit on purchasing marketing materials from our online store.
Can I finance a Dustless Blasting® Marketing Package™?
In some cases, you can finance the marketing package along with your mobile equipment if you purchase them at the same time.
How long does it take?
Am I required to use Dustless Blasting® Marketing Services™?
Although not required, having good marketing materials is highly recommended. Having a strong business awareness is the single best way to find customers and grow your business.
We've been in the surface preparation business a long time, so we know the best ways to promote your business and get your potential customers excited. The advertising that comes with the Premium Online Presence™ will actively reach the people who need your services most.
Powerful marketing can absolutely mean the difference between success and failure of a business — and we're here to set you up for success.
Starting a business will keep you really busy, so let us take some work off your plate. With the Premium Online Presence™, marketing becomes one less thing to worry about.