What is the difference between the Google Business Profile and Google Ads?
A Google Business Profile is sort of like registering to be in a phone book. It lets Google know that you have a business, so it can display more details like your phone number, hours, customer reviews, etc. at the top of the page. Here is an example of a Google Business Profile on desktop and mobile devices.
Google Ads will target specific key words in your area, so when someone searches for those, you come up at top of search results. Here is an example of a Google Ad for a lawn mowing service. Notice how Google knew I was searching in Houston TX without having to type that? Your ads will similarly target customers in your area.