Molly By Molly • March 8, 2018

The Importance of Marketing

the-importance-of-marketing

Marketing is essential for the success of any business, and mobile paint stripping and cleaning is no exception. Effective marketing is the single best way to get customers, grow your business, and make more money.

As a Dustless Blasting® contractor, you are offering the best service in your industry. We already know what makes Dustless Blasting so great, but your customers may not realize it can be the solution to their problems too.

Make yourself visible

Most people don’t know that there is a solution to their paint, rust, or cleaning problem. The guy who restores classic cars might think sanding for weeks or towing each car to a sandblaster to have it hopelessly warped are his only two options. You have got to get in front of him and show him there is a better way!

The business owner with ignorant obscenities spray painted on the wall of his business might think all he can do is paint over it. If you tell him you can make it disappear like it was never there at all, he might be thrilled to throw his money at you.

Let us do the hard work

Our marketing packages make it easy to bring awareness to your new business, and are a shortcut to success.

trifoldsWhen you're just getting started and have not done any blasting jobs yet, it's hard to demonstrate your services to potential customers. When you purchase a marketing package, you can take advantage of all the videos, pictures, and branding that are included. For example, if someone asks if you can strip their boat, just direct them to your personalized marine maintenance video, or hand them a marine services brochure -- it's that easy!

Nowadays, having an online presence is more important than ever. Just think about it...if you're looking for a good place to eat in a new city, what's the first thing you do? Google it! When you start your business with a customized website and Facebook page, it will be easy for potential customers to find you online.

You can check out all of our marketing packages here, or refer to the graphic below for a quick comparison.

Marketing-Package-Chart

 

The power of brand recognition

Similar to a franchise, Dustless Blasting offers you powerful brand recognition. By purchasing a marketing package, you benefit from the millions of dollars we spend on advertising. When we make people familiar with the Dustless Blasting process, they are more likely to want that service. In turn, they become YOUR customers! 

But remember, it's not actually a franchise — you truly own your business. There are no ongoing fees, no corporate limitations, and no territories that you’re banned from. And of course, you get to keep 100% of the profit. Dustless Blasting truly is the best of both worlds for our contractors.

Keep the momentum

Our packages are a great start, but you will need to continue marketing to keep a steady flow of business coming in. We're happy to offer you tips and tricks, like The Most Effective Ways to Market your Dustless Blasting Service.

 business naming policy

*Dustless Blasting® is a registered trademark of MMLJ and may not be used in your business name. Our business owners must abide by the Guidelines for Using MMLJ Trademarks and Copyrights, which will be published in the coming months.