Why does it matter? As a mobile business startup, you won't have any of the traditional real estate overhead of a brick and mortar business. And you can take the business wherever the demand is, increasing your potential for revenue. These are just a few of the reasons that contractors love being in the blasting business. But, since you don't have a physical storefront, it's important to make a good first impression with your branding.
What is branding? Branding includes things like your business name, logo, colors, and anything else that helps represent your business. Today we're focusing on a business description.
How long should a description be? Keep it short and to the point, no more than 1-2 sentences.
What should a business description include? Your description should include only what is most important to you and your customers. Let your work do the rest of the talking.
Where do I put a business description? This can be used anywhere your customers could find you: on a website, on social media, or even on a flyer or business card.
Here's an exercise to come up with a rock solid business description.
First, pick one keyword:
Then, plug the keyword into the template that you like best:
Your trusted source for ______________ blasting.
Get the job done right with ______________ restoration services.
Introducing the trusted professionals for ______________ sandblasting.
No job too tough. Hire a ______________ blaster and get your project done today
Trust the ______________ experts for your rust and coating removal.
Do you have questions about branding and marketing for a blasting startup? Expert advice is just a call away!