Understanding Competition: How to Find Your Niche

Molly
January 13, 2020

is there competition in my area rectangle

Is there competition in my area?

This is one of the biggest concerns that people bring up when they are considering starting their business.

Because Dustless Blasting is not a franchise, we don't designate territories for our business owners. However, if there is someone else operating a blasting business nearby, that doesn't mean you're out of luck.

In the Houston area alone, we actually have 30 – 40 Dustless Blasting contractors actively in business, and there is plenty of work to go around. Imagine if every town only had one painter, for example. He wouldn’t be able to handle all the work himself. It’s the same with mobile paint stripping & cleaning.

Dustless Blasting is so versatile, you’ll find there is no shortage of ways to make money. That being said, many of our business owners settle into one specialty — that is, they find their niche.

Finding Your Niche

By identifying a specialty, you can easily target the people who you want to do business with.

As an established expert in a particular area, you can confidently bid on jobs, build a loyal customer base, and count on lots of referrals.

Your niche may arise naturally from your interests, experience, and connections. Here are some ideas:

1. Work with Automotive Shops

If you have always loved classic cars, try partnering with auto restoration shops in town. Perhaps you have attended car shows and know lots of people who need blasting work.

theblastingco on IG - blasting car_1 optimized

2. Find Property Management Companies

If you prefer doing residential projects such as curb paint removal, concrete texturing, or graffiti removal, property management companies are a goldmine. Because they control so many properties, they can be a source of recurring work.

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3. Become a City Vendor

Or, work towards becoming a city vendor. This allows you to bid on municipal projects which are generally very large, and can provide gigantic payouts.

4. Work with Powder Coating Shops

Dustless Blasting is an efficient way to remove powder coating, and you may find yourself partnering with local powder coating companies. 

"Look into working with powder coating companies...a lot of them farm out their blasting work."
— Whitney M, Business Owner

 

5. Seek Out Restoration Companies

Remember that other companies often subcontract out work to blasters. Because the Dustless Blaster can also soda blast, this makes you the perfect choice for restoration companies who need help with fire or mold remediation.

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 6. Add Blasting to an Existing Business

If you have an existing business, such as landscaping, pressure washing, painting, or powder coating, think about how you can expand your services by adding blasting.

7. Or, Expand Your Blasting Business

On the other hand, you can always add services to your blasting business. After blasting, you can prime or seal the metal — this makes you a one-stop shop for your customers and allows you to add revenue streams.

spray gun paint

Similarly, you can add value by staining or sealing concrete and stone after you're done blasting.

"99% of my business is concrete restoration. (Removing old delaminated sealer, and recoloring if needed, antiquing and sealing). I started my business in April and I’ve been running full throttle since."
— John M, Business Owner

Not Sure Yet?

You might not know what your niche will be yet — that's OK. You can feel it out as you gain more experience and knowledge.

We're here to support you every step of the way, and guide you on your journey to success.

Interested in starting a profitable mobile blasting business?

Schedule a Call

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