Understanding Competition: All Businesses Face It

Molly
January 13, 2020

lead nurture understanding competition

"Is there competition in my area?" This is one of the biggest concerns that people bring up when they are considering starting a Dustless Blasting business.

Here's the good news. Even if there is someone else operating a blasting business nearby, that doesn't mean you're out of luck — not by a long shot. 

In the Houston area alone, we actually have around 30 Dustless Blasting contractors actively in business, and there is still plenty of work to go around. Just imagine if every town only had one painter, for example. He wouldn’t be able to handle all the work himself. It’s the same with mobile paint stripping & cleaning.

Remember when we talked about how many potential jobs are in your area? Because Dustless Blasting can be used in so many different industries, there is no shortage of ways to make money. This allows multiple businesses to thrive in the same area.

Here's what we tend to see. Many of our business owners start out blasting anything and everything, but they eventually settle into a single specialty — that is, they find their niche. 

Example 1: Decorative Concrete

For example, one of our contractors blasts concrete almost exclusively. He has even added staining, sealing, and pressure washing to his business — and has become the go-to guy for decorative concrete in his area. 

"99% of my business is concrete restoration. (Removing old delaminated sealer, and recoloring if needed, antiquing and sealing). I started my business in April and I’ve been running full throttle since."
— John M, Business Owner

Download the Stamped Concrete Case Study

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Example 2: Property Managers

Another contractor was able to leverage his past connections with property managers and HOAs. Now, they send him large-scale jobs, such as removing all of the curb paint in an entire subdivision.

"I'm making tiles non slip and adding a uniform texture. Next will be driveway. This particular [client] is a property managemer for 20 multimillion dollar estates."
— Pat G, Business Owner

By becoming an established expert in a particular area, you can confidently bid on jobs, build a loyal customer base, and count on lots of referrals.


Ideas for Finding Your Niche

Your niche may arise naturally from your interests, experience, and connections. You might not know what you'll specialize in yet, but here are some ideas:

Work with Automotive Shops: If you have always loved classic cars, try partnering with auto restoration shops in town. Perhaps you have attended car shows and know lots of people who need blasting work.

Find Property Management Companies: If you prefer doing residential projects such as curb paint removal, concrete texturing, or graffiti removal, property management companies are a goldmine. Because they control so many properties, they can be a source of recurring work.

Become a City Vendor: Work towards becoming a city vendor. This allows you to bid on municipal projects which are generally very large, and can provide gigantic payouts.

Work with Powder Coating Shops: Dustless Blasting is an efficient way to remove powder coating, and you may find yourself partnering with local powder coating companies. 

"Look into working with powder coating companies...a lot of them farm out their blasting work."
— Whitney M, Business Owner

 

Seek Out Restoration Companies: Remember that other companies often subcontract out work to blasters. Because the Dustless Blaster can also soda blast, this makes you the perfect choice for restoration companies who need help with fire or mold remediation.

Add Blasting to an Existing Business: If you have an existing business, such as landscaping, pressure washing, painting, or powder coating, think about how you can expand your services by adding blasting.

Or, Expand Your Blasting Business: On the other hand, you can always add services to your blasting business. After blasting, you can prime or seal the metal — this makes you a one-stop shop for your customers and allows you to add revenue streams.


Not Sure Yet?

You might not know what your niche will be yet — that's OK. You can feel it out as you gain more experience and knowledge.

We're here to support you every step of the way, and guide you on your journey to success.

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